Re-positioning

Circle of Crust, a Pune based pizza brand wanted to reposition itself by focusing on four strong points: “modern,” “youthful,” “family-oriented,” and “Indianness.”

Our customer research and focus groups uncovered a delicious truth: people are crazy about pizzas infused with Indian flavours, such as Chicken Tikka, Paneer Manchurian, and Chicken Biryani.

Thus, the fusion of Indian flavours with pizza hit home, making customers feel more connected to the brand.

Top your fun
With fun, cheesy bites.

Top your cravings
with spicy, tangy twists.

Top your gatherings
with delicious desi fusion.

Top off your celebrations
with a burst of desi flavour.

Top your friendships
with a dash of extra drama.

Top your festivals
with love and harmony.

Top your family moments
with more love.

Top your mood
with an extra taste.

Circle of Crust promises
to top it all off with excitement
for your desi heart.

Circle of crust - “Topping Desi Dils”