Disco - Kingscraft

Kingscraft Aviation - Story
Positioning + Branding

Kingscraft Aviation was founded with a singular vision: to redefine luxury travel by offering unparalleled hospitality. The positioning process focused on five core pillars of Kingscraft: Hospitality, Concierge, Privacy, Flexibility, and Excellence. These pillars guide every aspect of the brand, ensuring a seamless and personalised flying experience.

The Brand

Promises

Hospitality
Concierge
Privacy
Flexibility

Characterestics

Elegant
Caring
Welcoming
Vogue
Inclusive

The Brand pillars

Excellence

In every endeavour we pursue, we uphold excellence—from the initial inquiry to transporting you to your destination in world-class style.

Hospitality

We specialise in crafting experiences tailored to your mood. Immerse yourself in the finest nuances of airborne hospitality.

Privacy

You are the focal point of attention. We prioritise your privacy and ensure an uninterrupted experience throughout your journey.

Flexible

Tailored to the specific needs and preferences of the customers, we make sure our valued customers are relaxed and comfortable.

These pillars guide every aspect of the brand, ensuring a seamless and personalised flying experience.

The communication strategy was designed considering the target audience of UHNI saged 25-60, emphasising sophistication, exclusivity, and world-class service while maintaining the highest standards of discretion and flexibility.

We decided to bring its positioning centred around hospitality, where each journey is meticulously tailored to meet its clientele ’s needs and preferences. We wanted to keep it simple and direct while we explored the elegance in the communication.

Brand positioning

At 41,000 feet,
Raise a toast to your success.
Savour your favourite cuisine.
Wrap up your meeting.
Stay connected.
We tailor your flight experience
to rejuvenate you.

Kingscraft-
It’s all about curated flying.

Symbol

The guiding star.
The perfectionist.
Shine on..

Stands for love & fly

Communication Strategy

The communication strategy was designed for UHNIs aged 25–60, leaders and newsmakers who live a vogue lifestyle, emphasizing sophistication, exclusivity, discretion, and world-class service.

Social Story telling

The Kingscraft symbol, representing “love” and “fly,” will serve as the visual anchor of our communication strategy. It will feature across social media, videos, advertisements, and other platforms, symbolising our commitment to personalised service and the freedom of luxurious air travel that elevates both heart and spirit.