We Idliwale started as a QSR (Quick Service Restaurant) in Pune, offering traditional South Indian cuisine with innovative twists. Known for its "honest yet hatke" dishes like Idli Chicken, Mutton Kari Dosa, and Japanese Kare Pan, it has won the hearts of its patrons. Since then, We Idliwale has opened more outlets in Pune.

We Idliwale Barroom

We Idliwale took another leap and started the next big thing: We Idliwale Barroom, a restaurant bar where you can enjoy its trademark dishes with your favourite drinks.

Logo & Identity

In the initial stages of creating the Barroom logo, we explored various shapes and concepts, experimenting with different design ideas. While the brand's philosophy and visual language were already established, our task was to carry this language forward, infusing it with a fresh twist to connect it seamlessly to the new business. The turning point came when we examined a glass's simple yet iconic shape. It was here that everything started to click, guiding us toward the final design. The shape captured the essence of the Barroom, effortlessly aligning with the brand’s ethos.

We strategically introduced red into the colour palette to distinguish We Idliwale Barroom from the already-established We Idliwale. This bold addition ensured each brand retained its unique appeal while staying true to its core identity.