xts - Story

Branding

XTS Logo Identity, Branding, and Office Campaign

XTS approached us with the challenge of creating a logo that reflects its dynamic spirit of growth and innovation.

We began with a clean, sans-serif typeface to convey professionalism and confidence. The bold letterforms express stability, while the arrow within the ‘X’ signifies acceleration and forward momentum. The intersecting lines reflect the convergence of technology and innovation, and the vibrant blue palette reinforces trust and reliability.

Alongside the logo, we developed a spatial branding campaign for the XTS office. By drawing inspiration from art, science, and sports, the design fosters a culture of curiosity, playfulness, and innovation among XTS employees.