Kings Research

Branding & Positioning

Kings Research, a global marketing research and consulting firm, approached Disco to redefine its branding and positioning. We centered the narrative around its impact, anchored in the idea of “possibility.” For Kings Research, possibility is a multidimensional reality, uncovering unseen opportunities and empowering businesses to forge their path to success.

Step into the New World.
Discover New Insights.
Explore New Growth.



New World


It’s time to explore and transform. You have a plan, a dream. Let’s give it vision and wings, together.



New Insights


Unlocking new opportunities through data-driven insights. As business growth specialists, we analyze trends, consumer behavior, and competition to uncover untapped potential and drive smarter decisions.



New Growth


New growth begins now. Spread your wings wider, look beyond, and discover what’s next. Explore new markets and untapped opportunities, guided by technology and thoughtful strategy.



New World. New Insights. New Growth.


Logo

The logo was already in place, and the brand wanted to give it a more softer and welcoming feel to it. Hence, we picked the “blue” colour family.

KingsResearch

New World. New Insights. New Growth.


Symbol

KingsResearch_Icon

The symbol of kings research depicts an upward moving paper plane/bird, suggesting growth and the urge to explore the possibilities.

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Visual Language

Marketing Collateral

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Illustration

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Pattern

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Brand book

Banner

Website

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